{"id":5130,"date":"2016-07-10T16:37:57","date_gmt":"2016-07-10T15:37:57","guid":{"rendered":"https:\/\/76export.com\/internationalization-and-culture\/"},"modified":"2016-07-10T16:37:57","modified_gmt":"2016-07-10T15:37:57","slug":"internationalization-and-culture","status":"publish","type":"post","link":"https:\/\/76export.com\/en\/internationalization-and-culture\/","title":{"rendered":"Internationalization and culture"},"content":{"rendered":"

Doing business in a country with different traditions needs flexibility and adaptability<\/strong> to go forward, but what about international business? These operations are a challenge that is based on the aforementioned flexibility and adaptation but, in order to optimize the success rate, the knowledge of habits <\/strong>(food, clothing, patience, greetings), history (humor, language), working styles and, in a broad sense, the culture of the “other” market (business etiquette and practices, punctuality, gifts, cards and introductions, presentations, religion) are also required.
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It is very interesting Professor Hofstede<\/a>\u00b4s approach: He has contributed, with great success and professional acceptance, to analyze the cultural component<\/a> of people in different countries<\/a>.
I also think that Professor Pankaj Ghemawat<\/a>\u00b4s contribution (tw<\/a>) is rather good: In a very visual way, and through maps<\/a>, he facilitates the understanding of both, cultural characteristics of different people, and countries, as their flows.
The perception of your brand or your personal image can be damaged by things as simple as:<\/p>\n